- TradeWindow appointed InterCommerce as sales agent for Freight solution, a cost-effective operating system for small- to medium-sized freight forwarders from quotation to freight management
- Expanding into the Philippines is an important next step to enabling global trade connectivity, TradeWindow said
New Zealand-based trade tech company TradeWindow has appointed Philippine-based InterCommerce Network Services Inc as sales agent for Freight solution, a cost-effective operating system for small- to medium-sized freight forwarders from quotation to freight management.
The deal expands TradeWindow’s reach in Southeast Asia via the Philippine trade tech provider. In a statement, TradeWindow chief executive officer AJ Smith says the agreement reflects the company’s strategy to forge deep connections in the extensive cargo ecosystems across Asia.
“The Philippine market is extensive, but also very nuanced; having people on-the-ground with expert market knowledge will ensure our solutions are integrated into local and regional networks in the most relevant way,” Smith said.
“The international logistics industry is under constant pressure, so supporting functionality and efficiency is something we are passionate about. This is another exciting step for TradeWindow, and we look forward to working with InterCommerce to support more efficient trade for customers,” he added.
Value-added service provider InterCommerce is among the largest and most established trade tech providers in the Philippines. Established in 1987, the company provides business-to-business electronic commerce solutions and networking facilities to local businesses and government agencies, linking them to local and global trading partners.
InterCommerce is a core member of the Pan Asian Ecommerce Alliance (PAA), equipping it with deep digital trade networks with 15 other quasi-governmental members and associate members, including TradeWindow.
In line with TradeWindow’s ecosystem mindset, the company utilizes networking tools to enable integration between applications of trading partners.
The combined statistics from the United Nations and the World Bank indicate that the serviceable available market in Asia is some$270 billion, or around 22 times the size of the $12.1 billion Australian and New Zealand market.
TradeWindow’s chief revenue officer Andrew Balgarnie says expanding into the Philippines is an important next step to enabling global trade connectivity.
“InterCommerce is known for its successful efforts to facilitate international trade and information exchange in line with Customs and trade regulatory organizations, particularly for enabling the bilateral exchange of electronic phytosanitary certificates (ePhyto), which are so important to food and agri-producing countries,” Balgarnie said.
The Philippines, through IPPC ePhyto Hub, can now receive ePhyto certificates from New Zealand, Denmark, Argentina, and Chile.
“This demonstrates the breadth of the market that TradeWindow’s solutions will now be available to, which is exciting for us and our new business partners,” Balgarnie added.
The Philippines has a population of just under 110 million and its exports totaled US$ 74.6 billion for the year 2021, up 14.5 percent from 2020. Its primary exports are electrical machinery and equipment, automobiles and parts, and computers.